Research Methods for Business Students
3rd Edition

By: Mark N.K. Saunders, Philip Lewis, Adrian Thornhill

INTRODUCTION
This revised and fully-updated edition continues to provide students with the knowledge, understanding and necessary skills to complete a piece of business research. The content is academically rigorous with an engaging and accessible style. Written as a self-study guide, the reader is taken step-by-step through the research process, while numerous worked examples, real-life case studies and student activities bring to life the realities of undertaking business research.

Research Methods for Business Students is suitable for final year undergraduate and masters students.

Subjects covered in this book include:

• Discussion of a range of web based approaches for collecting data.
• Internet addresses for selected on-line Government datasets from throughout the world.
• Advice on undertaking research in international settings.
• Section on presenting research findings orally.
• New case studies with discussion questions.
• Additional international worked examples and diagrams.
• Enhanced website with separate student and lecturer sections.
• The best selling Business and Management research methods text book
• Application of appropriate information technology integral part of text.
• Wide variety of worked examples from across business and management.
• Self check questions with answers for each chapter.
• Help with progressing the student’s research project.
• Case studies with discussion questions.
• Annotated further reading.

THE AUTHORS
More by these authors can be seen by clicking on their names below:

Mark N.K. Saunders, Philip Lewis, Adrian Thornhill

INFORMATION

• ISBN: 0273658042
  
• Paperback
• Nov 2002
• 528 pages

PRICING

Contents List

• The Nature of Business and Management Research and Structure of this Book
• Formulating and Clarifying the Research Topic
• Critically Reviewing the Literature
• Deciding on the Research Approach and Choosing a Research Strategy
• Negotiating Access and Research Ethics
• Selecting Samples
• Using Secondary Data
  
• Collecting Primary Data Through Observation
  
• Collecting Primary Data Using Semi-Structured and In-Depth Interviews
  
• Collecting Primary Data Using Questionnaires
  
• Analysing Quantitative Data
  
• Analysing Qualitative Data
  
• Writing and Presenting Your Project Report

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